ABOUT THE LABOUR ROOM

The ‘LABOUR ROOM’ is the first National Development Reality TV Show in the world, strategically designed by the Nigeria Rebirth Foundation to activate the true super nation potentials of Nigerians.

The Nigeria Rebirth foundation has as her Grand Patron the Wife of the President, Her Excellency Aisha Muhammadu Buhari; her Royal Father, His Imperial Majesty, Ooni of Ife and her Chairman Governing Council, Alhaji Ibrahim Coomassie, former Inspector General of Police.

This revolutionary initiative is a paradigm shift charting a course for the New Nigeria of our collective dreams. The distinctive Project was officially inaugurated at an event held on 17th March 2016 at the Banquet hall of The Presidential Villa, unveiled by Her Excellency Aisha Muhammadu Buhari; the Vice President’s Wife, eighteen Governor’s wives, sixty-three Ambassadors to Nigeria from around the world, the minister of Finance, among other notable personalities.

With a forecast audience of more than 200 Million viewers, local, international television and online viewers. The 37 Housemates representing each State of the federation and the Federal Capital Territory, male and female, Muslim and Christian, selected from complexly different backgrounds will be housed in a Mansion, in an undisclosed location.

These intelligent and introspective youths will over a period of 60 days, analyse and x-ray the myriad issues bedevilling the Nigerian State (including but not limited to Unemployment, Leadership, Education, Poverty, Health, Economy, Unity, Aviation, International Perception, Conflicts) to articulate workable, sustainable solution-driven recommendations for reform. In addition, the program also seeks to the stimulate our unity in diversity: Housemates will be discharged or retained by their collaborative solutions (as scored by our independent panel of Judges) to daily challenges confronting the nation, the support they can gather from their home States as well as votes from the television and online audiences.

Also, distinguished men and women, such as past Heads of State, current national and international Leaders as well as Captains of Industry will be visiting and meeting with the Housemates during the sixty days in the Mansion.

Please note that while the Labour Room National Development Reality TV show will highlight the personalities and capabilities of Nigerian youths applying their intellect and passion for their Country and their respective States, the show has been designed to entertain and capture imaginations across the Country, the Continent and the world. That said, all Housemates have already signed up and committed to a strict set of Terms, Condition and Rules of Behaviours for their stay in the Mansion, which includes prohibiting any romantic or immoral relationships.

The four finalist Housemates will emerge as Winners of the Labour Room Reality TV Show in a live Grand Finale event and will be awarded 200 Million Naira in Seed Capital - plus business and personal mentoring and coaching - to found and grow a local content Company to create jobs for youths and others. The prize money is being sourced from Sponsorship, donations from local and international financial partners and from television advertising revenues.

Direct Benefits of the Labour Room National Development Reality TV Show to the Nation include:

1. Stimulate thousands of young entrepreneurs over the course of the show and beyond
2. Create thousands of direct and indirect jobs through the Local content company to be created by the winning Housemates.
3. Compliment Government efforts in unifying the Nation (hence, one Contestants from each state).
4. Create a new and positives world media impression about Nigeria.
5. Generate vast numbers of development ideas and deliver networking opportunities for over 200 million viewers across the world, a selection of which The Labour Room Team will submit to the Federal Government after the Show.

Strategic Benefits of the Labour Room Show to Each State:

1. The Economic, Culture and Tourism potentials of each State will be projected to over two hundred million viewers across the world for sixty days.
2. Over five thousand local products will be marketed and sold worldwide in the course of the sixty days broadcast.
3. The Grand price of a two hundred million Naira (N200, 000, 000) Local content driven company will be situated in a State, should the State contestant emerge the overall winner also in consideration with other business variables.

OUR PROGRESS SO FAR

1. Auditions have been held across the thirty-six (36) States and the FCT and a contestant has been selected to represent each State. This auditioning process was conducted in an unbiased manner, following defined criteria and selected by reputable and credible Nigerians.
2. Nigeria Television Authority (NTA) has started airing the teaser advert for the show on the international network. The social media campaign has equally kicked off globally.
3. The Contestants have been meeting with their State Governors and Commissioners.
4. The Contestants have already converged in Abuja for a three day training from the 25th to 27th of April 2017. The training was meant to ensure that the TV show and the activities of the Contestants go in line with the administration’s agenda and conforms to basic national ethics and culture.
5. The show will official commence following our Opening Ceremony which will be held at the International Conference Centre, Abuja on the 17th of September, 2017